Our Management Team Offers You a Wealth of Experience
We founded Triad Advisors in 1998 with the clear goal of building a different kind of independent broker/dealer business model for registered investment advisors. The astonishing growth of the Hybrid RIA model validates our founding ideas.
Triad Advisors remains in the forefront of an evolving and growing industry. Our executives are involved in industry advocacy at all levels of government and are regularly present at meetings of the Department of Labor, the SEC, the Financial Industry Regulatory Authority (FINRA), Financial Services Institute (FSI) and state-level authorities, representing the best interests of our financial professionals and of the industry as a whole.
Our management team brings a wealth of investment industry experience and wide professional expertise to the table. Beyond providing financial products and services, we focus on the growth of our financial professionals’ businesses and help with every aspect of supporting independent practices.
Jeffrey L. Rosenthal
President and CEO
Jeffrey L. Rosenthal is President and CEO at Triad Advisors and has over 20 years of experience in the securities industry, serving as a financial professional, a wholesaler, and a member of the executive leadership team of a wealth management firm.
Since joining Triad in 2002, Mr. Rosenthal has worked across a range of roles at the firm. In his most recent role as Executive Vice President and Chief Marketing Officer, Mr. Rosenthal led the marketing, practice management and education, due diligence and advisory services teams, ensuring that affiliated financial professionals experienced a best-in-class wealth management solution accompanied with a focus on strong interpersonal relationships.
Prior to joining Triad, Mr. Rosenthal served as an Estate Planning Specialist with Hartford Life, helping successful financial professionals create and implement estate planning solutions for their clients. Before Hartford Life, he was an independent financial professional working with emerging-affluent and affluent business owners in and around Atlanta.
Mr. Rosenthal is active with the Financial Services Institute (FSI) and is a current board member of the Investment Program Association (IPA). He is currently registered with his Series 6, 7, 63, and 24 and is fully licensed for all life, health and sickness products. Mr. Rosenthal is a graduate of the University of Georgia and is married with two boys.
Mark C. Mettelman
Chairman and Co-Founder
Mark C. Mettelman is Chairman and Co-Founder at Triad Advisors and has over 30 years of experience in the securities industry. Prior to Triad’s inception in 1998, Mr. Mettelman served on the Board of Directors and as Senior Vice President of Keogler, Morgan & Co., where he managed the fixed-income trading, advisory services, and new business development departments. From 1986-1988, Mr. Mettelman was an equity and fixed-income trader for FSC Securities in Atlanta. From 1984-1986 he was an assistant portfolio manager in the convertible arbitrage department at Blunt, Ellis & Loewi in Milwaukee, WI.
Mr. Mettelman is active with Financial Services Institute (FSI) and on numerous occasions has lobbied on behalf of the independent broker/dealer industry in Washington, DC. He currently serves on the Advisor Council for Fidelity Clearing & Custody Solutions. He also served on the Investment Advisor Law and Regulatory Subcommittee for the State of Georgia. Mr. Mettelman is a Registered General Securities Representative, Registered General Securities Principal, Registered Municipal Securities Principal, Securities Agent and Registered Investment Advisor. He was the former chairman for the Special Olympics of Georgia’s Golf Tournament and is involved with Rainbow Village, a local charity supporting homeless families and children. Mr. Mettelman is a 1984 graduate of Auburn University and is married with two children.
Executive Vice President, Chief Compliance Officer
Bernard Breton (Bernie) is Chief Compliance Officer at Triad Advisors. Mr. Breton has amassed a strong track record of leadership and compliance expertise during his nearly 30-year career in the financial services industry. Prior to joining Triad, he served as Chief Compliance Officer at Cetera Advisors, where he was responsible for overseeing the broker/dealer compliance program. Prior to his time at Cetera, he was Chief Compliance Officer for Carillon Investments for six years. Over the course of his career, he has also held executive positions with the NASD, AXA/The Equitable-Equico Securities, and MetLife.
Mr. Breton holds an MBA with a Concentration in Finance from the University of Tennessee at Chattanooga, where he also received his BS in Economics. He is a Certified Financial Planner (CFP) and holds his Series 7, 24, 63, and 65 securities registrations. The move to Atlanta from Denver, CO enables Mr. Breton and his wife to be closer to family, including his daughter and granddaughter.
Michael C. Bryan
Senior Vice President, Advisory Services
Michael C. Bryan is Senior Vice President of Advisory Services at Triad Advisors, where he has managed the Advisory Services platform for over twelve years. He is responsible for the oversight and development of the account structures, products, services, and strategic partnerships that allow financial professionals to offer fee-based solutions to clients. His team also acts as consultant to financial professionals in converting to and growing the fee-based portion of their practice.
Prior to Triad, Michael worked at Fidelity Investments RIA group in Sales and Consulting with independent RIAs. Before joining Fidelity, Michael was a financial professional working at a fee-based RIA firm in Atlanta, where he served clients as an investment manager and financial planner. Michael continues to live in Atlanta, where he is active in his community and various charitable organizations, as well as serving as advocate for the independent advisor industry through various organizations.
Amy Rehn, MSOL, BFA
Senior Vice President, Advisory Services
Amy Rehn, MSOL, BFA, is Senior Vice President of Advisory Services at Triad Advisors. She is primarily responsible for developing and executing advisor education efforts, offering direct consultation, and managing the more complex advisory systems to ensure proper functionality and issue resolution. Amy also serves as Chief Operating Officer for Triad Hybrid Solutions, an affiliate corporate registered investment advisor. In that role, she is responsible for the execution of the firm's mandate to deliver expert and pleasant consultation, service, and back-office support. She also evaluates strategic partnerships and ensures advisor awareness and education.
Amy is a member of the FSI Investment Advisory Services Council as well as a committee member of Advisor Group's Women Forward program. In 2018 she served as Track Coordinator for FSI OneVoice, creating Advisory sessions for the conference. Recently she coordinated LIFT University, a student outreach program within LIWF, aimed at increasing the number of women in the financial services industry by inviting qualified students to the annual conference for education, networking, and one-on-one guidance from financial professionals.
Amy began her career in financial services in 2001 and holds her Series 7 and 66 licenses. She is a Georgia native living in the Atlanta area with her husband and two children.
Jeff St. John
Senior Vice President, Director of Technology
Jeff St. John is Senior Vice President, Director of Technology at Triad Advisors. Before joining Triad, Jeff worked at SunTrust Bank for 13 years where he most recently served as Vice President of Wealth Management Advisory Technology Solutions. His experience covers a broad range of technology projects for financial services, including co-design of a $15 million budgeted project developing a wealth management desktop platform, deployment of Salesforce.com for 1800 employees, project management of an automated annuity process system, and the deployment of Trade Monitor.
Senior Vice President, Operations
Marilyn Hosten is Senior Vice President of Operations at Triad Advisors. Marilyn has been with the firm since December 1998 - almost from inception - where she joined as Director of Operations. In her current role, Marilyn manages the Operations team which includes Trading, Transition, Brokerage and Direct Business plus Data Management. Prior to joining Triad, Marilyn was with Keogler, Morgan & Co for several years with her most recent role being Director of Operations.
Marilyn hails from the twin island of Trinidad and Tobago where she had most of her formal education. She began her career on Wall Street, New York, in 1970 and has worked in almost every aspect of the industry. She is a current member of the clearing firm's (Fidelity Clearing & Custody Solutions) Steering Committee.
Marilyn holds the the Series 7, 24, 63, and 65 licenses.
Senior Vice President, Deputy Chief Compliance Officer
Will Brand is Senior Vice President, Deputy CCO of Triad Advisors. Will is responsible for all day-to-day firm compliance activities. Will joined Triad in 2010 after serving as a consultant for an Atlanta-based compliance consulting company for more than five years. Will has been in the financial industry since 2001 when he graduated from the University of Georgia with a Bachelors of Business Administration. He currently holds his Series 7 and 24 licenses and resides in the Atlanta suburbs with his wife and two young children.
Missy Nelson, RICP, BFA
Vice President, Relationship Management
Missy Nelson is Vice President, Relationship Management at Triad Advisors. Her main responsibilities are leading a team that serves all of Triad’s clients, including financial professionals, strategic partners, Advisor Group and its affiliates, and our talented and dedicated staff. Missy provides strategic direction for the Triad's Wealth Management Platform and Relationship Management team. Missy and her team act as the relationship manager for key financial professionals and strategic partners, while promoting Triad and Advisor Group programs and services to affiliated offices. Missy has over 17 years of experience in the financial services industry. She is a graduate of Virginia Tech and holds her Life & Health license, Series 7, 66, 24, the Retirement Income Certified Professional (RICP®) designation, as well as the Behavioral Financial Advisor (BFATM) designation. Missy is originally from Massachusetts, but has called Atlanta home for over 17 years.