Our Management Team Offers You a Wealth of Experience
We founded Triad Advisors in 1998 with the clear goal of building a different kind of broker/dealer business model for Registered Investment Advisors. The astonishing growth of the Hybrid RIA model validates our founding ideas.
Triad Advisors remains in the forefront of an evolving and growing industry. Our executives are involved in industry advocacy at all levels of government and are regularly present at meetings of the Department of Labor, the SEC, the Financial Industry Regulatory Authority (FINRA), Financial Services Institute (FSI) and state-level authorities, representing the best interests of our financial advisors and of the industry as a whole.
Our management team brings a wealth of investment industry experience and wide professional expertise to the table. Beyond providing financial products and services, we focus on the growth of our advisors’ businesses and helping with every aspect of supporting independent practices.
Jeffrey L. Rosenthal
President and CEO
Jeffrey L. Rosenthal is President and CEO at Triad Advisors and has over 20 years of experience in the securities industry, serving as a financial advisor, a wholesaler, and a member of the executive leadership team of an independent broker/dealer.
Since joining Triad in 2002, Mr. Rosenthal has worked across a range of roles at the firm. In his most recent role as Executive Vice President and Chief Marketing Officer, Mr. Rosenthal led the marketing, practice management and education, due diligence and advisory services teams, ensuring that affiliated advisors experienced a best-in-class wealth management solution accompanied with a focus on strong interpersonal relationships.
Prior to joining Triad, Mr. Rosenthal served as an Estate Planning Specialist with Hartford Life, helping successful advisors create and implement estate planning solutions for their clients. Before Hartford Life, he was an independent financial advisor working with emerging-affluent and affluent business owners in and around Atlanta.
Mr. Rosenthal is active with the Financial Services Institute (FSI) and is a current board member of the Investment Program Association (IPA). He is currently registered with his Series 6, 7, 63, and 24 and is fully licensed for all life, health and sickness products. Mr. Rosenthal is a graduate of the University of Georgia and is married with two boys.
Mark C. Mettelman
Chairman and Co-Founder
Mark C. Mettelman is Chairman and Co-Founder at Triad Advisors and has over 30 years of experience in the securities industry. Prior to Triad’s inception in 1998, Mr. Mettelman served on the Board of Directors and as Senior Vice President of Keogler, Morgan & Co., where he managed the fixed-income trading, advisory services, and new business development departments. From 1986-1988, Mr. Mettelman was an equity and fixed-income trader for FSC Securities in Atlanta. From 1984-1986 he was an assistant portfolio manager in the convertible arbitrage department at Blunt, Ellis & Loewi in Milwaukee, WI.
Mr. Mettelman is active with Financial Services Institute (FSI) and on numerous occasions has lobbied on behalf of the independent broker/dealer industry in Washington, DC. He currently serves on the Advisor Council for Fidelity Clearing & Custody Solutions. He also served on the Investment Advisor Law and Regulatory Subcommittee for the State of Georgia. Mr. Mettelman is a Registered General Securities Representative, Registered General Securities Principal, Registered Municipal Securities Principal, Securities Agent and Registered Investment Advisor. He was the former chairman for the Special Olympics of Georgia’s Golf Tournament and is involved with Rainbow Village, a local charity supporting homeless families and children. Mr. Mettelman is a 1984 graduate of Auburn University and is married with two children.
Nathan M. Stibbs
Executive Vice President, Chief Strategy Officer
Nathan M. Stibbs (Nate) is the Executive Vice President and Chief Strategy Officer at Triad Advisors. Nate joined Triad in 2001 and is responsible for the ongoing development and execution of firm-wide strategic initiatives, including advisor recruiting, branch office expansion and advisor mergers and acquisitions. He shares Triad’s unique culture, comprehensive wealth management platform and long-term value proposition with prospective advisors and collaborates with existing Triad advisors to drive the growth their practices. Nate also oversees Triad’s Registered Investment Advisor and fee-based platforms.
Since 2001, Triad has been consistently ranked as one of the fastest growing independent broker/dealers in the industry and is frequently ranked as a top-10 firm in numerous industry categories, including percentage revenue growth and average assets per advisor. Nate has been featured in several industry publications, including Financial Planning, Investment Advisor and InvestmentNews.
Prior to joining Triad, Nate worked as a financial advisor with Baltimore-based Legg Mason. He has a BBA in International Business from the University of Georgia and holds the Series 6, 7, 63 and 65 securities licenses.
Nate and his wife, Amanda, are proud parents to three children, Ansley, Miles and Mae, and are proud members of Peachtree Road United Methodist Church in Atlanta. A native of New Orleans, Nate is an avid outdoorsman and enjoys fishing, hunting and watching his favorite sports teams.
Chief Compliance Officer
Bernie Breton is Chief Compliance Officer at Triad Advisors. Mr. Breton has amassed a strong track record of leadership and compliance expertise during his nearly 30-year career in the financial services industry. Prior to joining Triad, he served as Chief Compliance Officer at Cetera Advisors, where he was responsible for overseeing the broker/dealer compliance program. Prior to his time at Cetera, he was Chief Compliance Officer for Carillon Investments for six years. Over the course of his career, he has also held executive positions with the NASD, AXA/The Equitable-Equico Securities, and MetLife.
Mr. Breton holds an MBA with a Concentration in Finance from the University of Tennessee at Chattanooga, where he also received his BS in Economics. He is a Certified Financial Planner (CFP) and holds his Series 7, 24, 63, and 65 securities registrations. The move to Atlanta from Denver, CO enables Mr. Breton and his wife to be closer to family, including his daughter and granddaughter.
Executive Vice President, Business Operations Group
Roger Greenway is Executive Vice President of Business Operations Group at Triad Advisors and has over 30 years of experience in the field. Previous work experience includes Operations Manager of FSC Securities Corp, COO of WMA Securities, President of Centennial Capital and COO of Winsoft Software. His latest position before joining Triad was VP Advisor Desktop Technology at SunTrust.
His main responsibilities at Triad include daily back-office operations, technology and advisor on-boarding. He also works closely with the advisor-facing technology team.
Roger received his BBA degree for Georgia State University and holds his Series 7, 24 and 63 securities licenses.
Michael C. Bryan
Senior Vice President, Advisory Services
Michael C. Bryan is Senior Vice President of Advisory Services at Triad Advisors, where he has managed the Advisory Services platform for over twelve years. He is responsible for the oversight and development of the account structures, products, services, and strategic partnerships that allow advisors to offer fee-based solutions to clients. His team also acts as consultant to advisors in converting to and growing the fee-based portion of their practice.
Prior to Triad, Michael worked at Fidelity Investments RIA group in Sales and Consulting with independent RIAs. Before joining Fidelity, Michael was an advisor working at a fee-based RIA firm in Atlanta, where he served clients as an investment manager and financial planner. Michael continues to live in Atlanta, where he is active in his community and various charitable organizations, as well as serving as advocate for the independent advisor industry through various organizations.
Amy Rehn, MSOL, BFA
Senior Vice President, Advisory Services
Amy Rehn, MSOL, BFA, is Senior Vice President of Advisory Services at Triad Advisors. She is primarily responsible for developing and executing advisor education efforts, offering direct advisor consultation, and managing the more complex advisory systems to ensure proper functionality and issue resolution. Amy also serves as Chief Operating Officer for Triad Hybrid Solutions, an affiliate corporate RIA. In that role, she is responsible for the execution of the firm's mandate to deliver expert and pleasant consultation, service, and back-office support. She also evaluates strategic partnerships and ensures advisor awareness and education.
Amy is the editor of the firm's quarterly magazine, The Triad Times, and composes the advisor spotlight feature in each issue. Amy is a member of the FSI Investment Advisory Services Council as well as a committee member of the Ladenburg Institute of Women and Finance. Amy began her career in financial services in 2001 and holds her Series 7 and 66 licenses. She is a Georgia native living in the Atlanta area with her husband and two children.
Craig Covington, CAIA
Senior Vice President, Investment Products
Craig Covington, CAIA is Senior Vice President of Investment Products at Triad Advisors. He is responsible for the management of Triad's investment product platform. With 17 years of industry experience, Craig is well-equipped to offer consultative product support to advisors. Prior to joining Triad in 2007, Craig worked as a regional wholesaler for AXA Enterprise Mutual Funds. Before joining AXA, Craig was an Assistant Vice President with Wells Real Estate Funds. Craig earned a BS in Finance from Auburn University and holds the Series 7, 24, 55, 63, and 65 licenses as well as the Chartered Alternative Investment Analyst (CAIA) designation.
Ernest G. Strauss IV
Senior Vice President, Compliance
Ernest G. Stauss IV is Senior Vice President of Compliance at Triad Advisors. Prior to joining Triad, Mr. Struass was Vice President of Capital Markets Compliance, LLC ("CMC"), an Atlanta-based regulatory consulting firm. While with CMC, he served as the Financial and Operations Principal of more than a dozen broker/dealers, conducted numerous AML, MC400, and mock regulatory audits, and assisted CMC in more than tripling its client base.
Prior to his tenure with CMC, Mr. Strauss worked as a Compliance Examiner in the Atlanta (District 7) office of FINRA, Inc. (f.k.a. NASD). While with NASD, his activities included the coordination and implementation of compliance audits for NASD/NYSE member firms, review and analysis of monthly/quarterly financials of broker/dealers, and acting as a liaison between approximately 30 member firms and the NASD. Additionally, Mr. Strauss served as a source of interpretive guidance for member firms with respect to new rules and regulations of the MSRB, NASD, and SEC.
Mr. Strauss holds the following industry registrations: Registered General Securities Representative, Registered General Securities Principal, Financial and Operations Principal, and Uniform Securities Agent State Law Examination. He earned a Bachelors of Science in Management, with a concentration in Finance, from the Georgia Institute of Technology in Atlanta.
Senior Vice President, Business Development
Hugh Tarbutton is Senior Vice President of Business Development at Triad Advisors. Before joining Triad, Hugh was the Managing Director of Wealth Management for Ameris Bank for two years. Prior to that, he was with SunTrust from 2001 to 2014 as Director of Products and Services for Private Wealth Management. Hugh earned his BBA in Finance from The University of Georgia and holds the Series 6, 7, 24, 66 and 53 securities licenses.
Jeff St. John
Senior Vice President, Director of Technology
Jeff St. John is Senior Vice President, Director of Technology at Triad Advisors. Before joining Triad, Jeff worked at SunTrust Bank for 13 years where he most recently served as Vice President of Wealth Management Advisory Technology Solutions. His experience covers a broad range of technology projects for financial services, including co-design of a $15 million budgeted project developing a wealth management desktop platform, deployment of Salesforce.com for 1800 employees, project management of an automated annuity process system, and the deployment of Trade Monitor.
Kiliaen v.R. Ludlow
Senior Vice President, Relationship Management
Kiliaen v.R. Ludlow is Senior Vice President of Relationship Management at Triad Advisors. With many years as Relationship Manager with National Financial Services (NFS) and experience as an advisor, Kiliaen is well-equipped to offer consultative support to our advisors by finding ways to help them grow their businesses.
Kiliaen began his career in the financial services industry as a financial analyst for Bankers Trust. He gained experience in the retail side of the financial services industry syndicating loans for Bankers Trust on Wall Street. He headed up brokerage operations for First American in Nashville before joining Fidelity in Boston in 2000. Kiliaen moved with them to Atlanta in 2003 to serve as Vice President, Senior Relationship Manager for NFS where he developed strategic growth plans for broker/dealer clients and ehnahced a number of fee-based programs. He most recently was a financial consultant and advisor for Synovus Securities, Inc. at Bank of North Georgia.
Kiliaen was born and raised in California but has spent most of his professional career on the East Coast. He is a 1990 alumnus of California State University, Chico. He is a resident of Johns Creek, Georgia, and is married to Leslie and together have one daughter and two sons, Grayce, Ren and Riggs. Kiliaen enjoys an active family life, camping and do-it-yourself projects.
Kiliaen holds the Series 7, 27, 63 and 66 licenses.
Senior Vice President, Operations
Marilyn Hosten is Senior Vice President of Operations at Triad Advisors. Marilyn has been with the firm since December 1998 - almost from inception - where she joined as Director of Operations. In her current role, Marilyn manages the Operations team which includes Trading, Transition, Brokerage and Direct Business plus Data Management. Prior to joining Triad, Marilyn was with Keogler, Morgan & Co for several years with her most recent role being Director of Operations.
Marilyn hails from the twin island of Trinidad and Tobago where she had most of her formal education. She began her career on Wall Street, New York, in 1970 and has worked in almost every aspect of the industry. She is a current member of the clearing firm's (Fidelity Clearing & Custody Solutions) Steering Committee.
Marilyn holds the the Series 7, 24, 63, and 65 licenses.