Our Management Team Offers You a Wealth of Experience
We founded Triad Advisors in 1998 with the clear goal of building a different kind of broker/dealer business model for Registered Investment Advisors. The astonishing growth of the Hybrid RIA model validates our founding ideas.
Triad Advisors remains in the forefront of an evolving and growing industry. Our executives are involved in industry advocacy at all levels of government and are regularly present at meetings of the Department of Labor, the SEC, the Financial Industry Regulatory Authority (FINRA), Financial Services Institute (FSI) and state-level authorities, representing the best interests of our financial advisors and of the industry as a whole.
Our management team brings a wealth of investment industry experience and wide professional expertise to the table. Beyond providing financial products and services, we focus on the growth of our advisors’ businesses and helping with every aspect of supporting independent practices.
Jeffrey L. Rosenthal
President and CEO
Jeffrey L. Rosenthal is President and CEO at Triad Advisors and has over 20 years of experience in the securities industry, serving as a financial advisor, a wholesaler, and a member of the executive leadership team of an independent broker/dealer.
Since joining Triad in 2002, Mr. Rosenthal has worked across a range of roles at the firm. In his most recent role as Executive Vice President and Chief Marketing Officer, Mr. Rosenthal led the marketing, practice management and education, due diligence and advisory services teams, ensuring that affiliated advisors experienced a best-in-class wealth management solution accompanied with a focus on strong interpersonal relationships.
Prior to joining Triad, Mr. Rosenthal served as an Estate Planning Specialist with Hartford Life, helping successful advisors create and implement estate planning solutions for their clients. Before Hartford Life, he was an independent financial advisor working with emerging-affluent and affluent business owners in and around Atlanta.
Mr. Rosenthal is active with the Financial Services Institute (FSI) and is a current board member of the Investment Program Association (IPA). He is currently registered with his Series 6, 7, 63, and 24 and is fully licensed for all life, health and sickness products. Mr. Rosenthal is a graduate of the University of Georgia and is married with two boys.
Mark C. Mettelman
Chairman and Co-Founder
Mark C. Mettelman is Chairman and Co-Founder at Triad Advisors and has over 30 years of experience in the securities industry. Prior to Triad’s inception in 1998, Mr. Mettelman served on the Board of Directors and as Senior Vice President of Keogler, Morgan & Co., where he managed the fixed-income trading, advisory services, and new business development departments. From 1986-1988, Mr. Mettelman was an equity and fixed-income trader for FSC Securities in Atlanta. From 1984-1986 he was an assistant portfolio manager in the convertible arbitrage department at Blunt, Ellis & Loewi in Milwaukee, WI.
Mr. Mettelman is active with Financial Services Institute (FSI) and on numerous occasions has lobbied on behalf of the independent broker/dealer industry in Washington, DC. He currently serves on the Advisor Council for Fidelity Clearing & Custody Solutions. He also served on the Investment Advisor Law and Regulatory Subcommittee for the State of Georgia. Mr. Mettelman is a Registered General Securities Representative, Registered General Securities Principal, Registered Municipal Securities Principal, Securities Agent and Registered Investment Advisor. He was the former chairman for the Special Olympics of Georgia’s Golf Tournament and is involved with Rainbow Village, a local charity supporting homeless families and children. Mr. Mettelman is a 1984 graduate of Auburn University and is married with two children.
Nathan M. Stibbs
Executive Vice President, Chief Strategy Officer
Nathan M. Stibbs (Nate) is the Executive Vice President and Chief Strategy Officer at Triad Advisors. Nate joined Triad in 2001 and is responsible for the ongoing development and execution of firm-wide strategic initiatives, including advisor recruiting, branch office expansion and advisor mergers and acquisitions. He shares Triad’s unique culture, comprehensive wealth management platform and long-term value proposition with prospective advisors and collaborates with existing Triad advisors to drive the growth their practices. Nate also oversees Triad’s Registered Investment Advisor and fee-based platforms.
Since 2001, Triad has been consistently ranked as one of the fastest growing independent broker/dealers in the industry and today serves nearly 600 advisors representing nearly $24 billion in client assets. Triad is frequently ranked as a top-10 firm in numerous industry categories, including percentage revenue growth and average assets per advisor. Nate has been featured in several industry publications, including Financial Planning, Investment Advisor and InvestmentNews.
Prior to joining Triad, Nate worked as a financial advisor with Baltimore-based Legg Mason. He has a BBA in International Business from the University of Georgia and holds the Series 6, 7, 63 and 65 securities licenses.
Nate and his wife, Amanda, are proud parents to three children, Ansley, Miles and Mae, and are proud members of Peachtree Road United Methodist Church in Atlanta. A native of New Orleans, Nate is an avid outdoorsman and enjoys fishing, hunting and watching his favorite sports teams.
Executive Vice President, Business Operations Group
Roger Greenway is Executive Vice President of Business Operations Group at Triad Advisors and has over 30 years of experience in the field. Previous work experience includes Operations Manager of FSC Securities Corp, COO of WMA Securities, President of Centennial Capital and COO of Winsoft Software. His latest position before joining Triad was VP Advisor Desktop Technology at SunTrust.
His main responsibilities at Triad include daily back-office operations, technology and advisor on-boarding. He also works closely with the advisor-facing technology team.
Roger received his BBA degree for Georgia State University and holds his Series 7, 24 and 63 securities licenses.
Michael C. Bryan
Senior Vice President, Advisory Services
Michael C. Bryan is Senior Vice President of Advisory Services at Triad Advisors, where he has managed the Advisory Services platform for over ten years. He is responsible for the oversight and development of the account structures, products, services, and strategic partnerships that allow advisors to offer fee-based solutions to clients. His team also acts as consultant to advisors in converting to and growing the fee-based portion of their practice.
Prior to Triad, Michael worked at Fidelity Investments RIA group in Sales and Consulting with independent RIAs. Before joining Fidelity, Michael was an advisor working at a fee-based RIA firm in Atlanta, where he served clients as an investment manager and financial planner. Michael continues to live in Atlanta, where he is active in his community and various charitable organizations, as well as proudly serving as FSI’s Investment Advisory council chair.
Ernest G. Strauss IV
Senior Vice President, Chief Compliance Officer
Ernest G. Strauss IV is Senior Vice President and Chief Compliance Officer at Triad Advisors. Prior to joining Triad, Mr. Strauss was Vice President of Capital Markets Compliance®, LLC, (“CMC”) an Atlanta-based regulatory consulting firm. While with CMC, he served as the Financial and Operations Principal of more than a dozen broker/dealers, conducted numerous AML, MC400, and mock regulatory audits, and assisted CMC in more than tripling its client base.
Prior to his tenure with CMC, Mr. Strauss worked as a Compliance Examiner in the Atlanta (District 7) office of FINRA, Inc. (f.k.a. NASD). While with NASD, his activities included the coordination and implementation of compliance audits for NASD/NYSE member firms, review and analysis of monthly/quarterly financials of broker/dealers, and acting as a liaison between approximately 30 member firms and the NASD. Additionally, Mr. Strauss served as a source of interpretive guidance for member firms with respect to new rules and regulations of the MSRB, NASD, and SEC.
Mr. Strauss holds the following industry registrations: Registered General Securities Representative, Registered General Securities Principal, Financial and Operations Principal, and Uniform Securities Agent State Law Examination. He earned a Bachelors of Science in Management, with a concentration in Finance, from the Georgia Institute of Technology in Atlanta.